Why AI Must Support Experts

Generative AI is the newest technology to hit the market, and it's revolutionizing the way we create content.

Katie Trauth Taylor

Katie Trauth Taylor

December 26, 2022

Why Generative AI Must Support Experts, Not Just Marketers

Generative AI is the newest technology to hit the market, and it's revolutionizing the way we create content. But ChatGPT, one of the most popular generative AI solutions, often produces vague and inaccurate output. This is why experts in scientific, technical, and medical industries need to look for generative AI solutions that serve as co-authors instead of replacements to humans.

In this blog post, we'll explore why generative AI must serve experts too, and provide three tips for experts who want to best leverage generative AI. So if you're looking to get the most out of generative AI, read on to find out how!

Sure, Generative AI Is the Hottest Thing Since Sliced Bread

Generative artificial intelligence (AI) is hot right now. It's no wonder why: generative AI has the potential to revolutionize how businesses and professionals work, allowing them to create more accurate and compelling content with greater ease. The most exciting development in this arena is the public launch of ChatGPT, a form of natural language processing that enables machines to generate human-like conversations.

ChatGPT has been touted as a way for businesses to more easily provide customer service and for individuals to interact with digital devices such as voice assistants. However, ChatGPT isn't good enough to be of serious value to leaders, managers, and expert-level professionals. In order for generative AI to be useful for these kinds of individuals, it must become sophisticated enough that it can produce content that is both accurate and compelling.

But ChatGPT Outputs Are Often Vague and Inaccurate

ChatGPT, a natural language processing technology, has been widely praised for its potential to generate accurate and compelling content. However, the reality is far from that: ChatGPT outputs are often vague and inaccurate. This lack of precision makes it difficult for scientific professionals to rely on it for their work.

The Atlantic even went so far as to criticize ChatGPT for being “dumber than you think” due to its output being so vague and inaccurate. The accuracy of the output generated by ChatGPT is totally dependent on the user phrasing their query in exactly the right way, which can be difficult even for experienced professionals.

ChatGPT’s inability to accurately produce content means it isn’t incredibly useful to scientists, technologists, coders, developers, product leaders or marketers within scientific and technical industries. In addition to producing inaccurate text, it also fails to provide a path for incorporating human insights into the generated content. Furthermore, ChatGPT isn’t trained in creating content that tells a compelling story nor does it create actual documents or narratives – making it an unreliable writing assistant solution for professionals in scientific and medical industries.

The challenge now is how to make this kind of technology reliable enough so that experts don't have to worry about accuracy or quality when using it. To do this, developers need to focus on improving the technology's ability to understand context and its capacity for learning from data sets across multiple domains. This approach allows AI systems to better generate accurate content quickly and reliably.

Generative AI provides an unprecedented opportunity for businesses and individual professionals who want to improve accuracy in their storytelling, but lack the time or resources to labor endlessly to get a decent first draft.

3 Tips for Experts Looking to Best Leverage Generative AI

When it comes to leveraging generative AI for professional purposes, experts need to take a few steps to make sure the technology is being used properly and responsibly. Here are three tips for professionals looking to best leverage generative AI:

1. Choose Generative AI Solutions That Serve as Coauthors, Not Authors

There's a lot of recent concern about how content created by generative AI like ChatGPT cannot be copyrighted by a human. The more the AI writes, the less likely you can stake a claim to copyright. It is important for leaders, managers, and expert-level professionals to choose generative AI solutions that can act as coauthors, not authors. This way, the user will still own the copyright of their content, despite the fact it was generated by AI. Companies should look for platforms that provide a co-authoring experience which allows them to pull insights from experts and incorporate them into generated content.

Generative AI is only as good as its user input; thus, it’s vital that experts follow best practices when creating content with this type of technology. This includes providing clear and concise instructions while also taking care to frame queries in such a way that they will lead to accurate results from the AI system. Additionally, experts should always keep their target audience in mind while crafting their content so as not to miss any key points or details that could be beneficial for them in understanding the material more effectively. For these reasons, it’s smart to choose generative AI writing solutions that prompt you to share your own, unique insights.

The platform should be able to understand human input and incorporate it into output seamlessly. It should also be able to recognize nuances in language and provide accurate results based on these parameters. Additionally, it should be able to generate narrative content that tells a compelling story and produces actual documents or narratives—something ChatGPT does not do well.

To protect your insights as an innovator, be sure to look for solutions that create a co-authoring experience rather than an authoring experience. NarratizeTM was designed with this specific challenge in mind. Structured as a coauthor, NarratizeTM simulates the experience of having an expert content strategist by your side as you generate AI-powered content. While it may take a moment longer to answer inputs inside an expert-centric platform like Narratize, you’ll also get to the right, accurate content faster—and the copyright will belong to you, not the machine. By pulling your insights thoroughly, solutions like NarratizeTM produce content that you can still own.

When using generative AI solutions as coauthors, you should pay attention to accuracy and quality control checks before rolling out generated content publicly. This includes providing clear and concise instructions so the system can accurately interpret queries; framing queries in the right way so they get accurate results; keeping the target audience in mind when creating content; and conducting accuracy and quality control checks prior to releasing anything into circulation.

Generative AI may be able to produce high-quality text quickly, but accuracy and quality control checks should still be conducted prior to making generated content public or sending it out for review by peers or other professionals within an organization. This involves checking over generated output for typos or inaccuracies that may have been missed by the initial generation process and ensuring all facts included are correct according to industry standards before releasing anything into circulation officially—an essential step when dealing with sensitive topics or data-driven documents like scientific reports or medical records where accuracy is paramount.

2. Look Under the Hood

When deciding to use generative AI for your content creation needs, it is important to understand the training data that informs the platform’s knowledge base. Professional-level users should look for platforms that use proven story patterns, frameworks, and algorithms that have been analyzed through extensive research. Narratize’sTM AI knowledge base, for instance, is trained on proven story patterns, frameworks, and algorithms analyzed through 100+ interviews with global innovation leaders. We also confirmed all ethical consents from participants for using these algorithms, which we’ve published about in peer-reviewed research journals. But many existing AI copywriting solutions are built on ethically questionable data sources, and many use your data to continue improving their knowledge base.

When selecting a platform for your needs it is important to look at how user feedback is incorporated into the platform’s learning process so that it can continue to generate better content over time. Finally, check out resources like our [.link]Innovator's Guide to Generative AI Writing Software[.link] which provides an overview of different software options and features so you can make an informed decision about which one works best for you.

3. Ask for the Product Roadmap.

When it comes to selecting a generative AI platform for content creation, understanding the product roadmap is key. Generative AI is still in its early stages, and new solutions are emerging every day. It is essential to ask for the product roadmap from any platform you are considering to ensure that you understand which use cases will be supported in the near future. The roadmap should provide details on upcoming features, including what types of stories and documents can be automatically generated, as well as any additional resources that may be available to help users get the most out of their AI-driven writing experience.

The Future is Here

By choosing generative AI solutions that serve as co-authors instead of authors, leaders, managers, and expert-level professionals can ensure their generated content is both accurate and legally protected under your own copyright laws. This will help you leverage this technology more effectively while also protecting your intellectual property rights.

Narratize helps Innovators and Content Creators like you create high-impact stories in 20 minutes or less.

Frequently Asked Questions

plus/close icon

Can I find case studies or examples of how other companies have used Narratize?

plus/close icon

Are there any webinars or events scheduled that I can attend to learn more about Narratize?

plus/close icon

I need a really specific story. Do you create custom use cases or customize the platform?

plus/close icon

What kind of support can I expect if I have technical issues or questions?

Distill your breakthroughs into impactful, accurate, compelling stories.