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Turn Consumer Insights Into Market-Winning Products 4X Faster

CPG innovation teams struggle with scattered market research, lost formulation knowledge, and misaligned launches. Narratize transforms every consumer insight, lab result, and regulatory requirement into intelligent product knowledge that drives competitive advantage. Your next breakthrough product launches faster and with greater market impact.

Problem Statement

Stop Chasing Moving Consumer Targets with Scattered Knowledge

Consumer preferences change faster than your development cycles can respond. While competitors launch new flavors and formulations quarterly, your team spends weeks hunting for past research, reformulating from scratch, and translating technical capabilities into consumer benefits.

The innovation knowledge crisis hits CPG teams hardest

Food scientists retire with decades of formulation expertise trapped in their heads. Market researchers generate insights that R&D never sees. Regulatory teams work in isolation until compliance problems surface at launch.

Speed-to-shelf demands perfect orchestration.

Marketing wants breakthrough innovation, R&D demands technical feasibility, operations needs scalable manufacturing, and regulatory requires compliance—getting everyone aligned with market realities becomes the bottleneck preventing your next winning product.

This isn't a process problem—it's a knowledge intelligence problem.

Narratize eliminates siloed workflows
Solution

Transform CPG Innovation with AI-Powered Knowledge Intelligence

Narratize solves the CPG innovation intelligence gap. Every product gets its own AI-powered Knowledge Hub where consumer insights, formulation data, regulatory requirements, and competitive intelligence automatically organize into searchable strategic advantage. Teams make faster, smarter decisions because critical knowledge surfaces when they need it most.

Connect Consumer Intelligence Directly to R&D
Query decades of market research, consumer testing, and trend analysis in natural language. "Show me all vanilla preference data from millennial mothers" returns comprehensive insights that directly inform formulation decisions
Preserve Formulation Knowledge Forever
Capture recipe development, ingredient specifications, and shelf-life testing automatically. Your master flavorist's expertise becomes searchable intelligence that accelerates every future formulation.
Accelerate Launch with Automated Regulatory Compliance
Generate FDA submissions, nutritional labeling, and safety documentation from verified product data. Compliance becomes an accelerator, not a barrier to innovation.
Bridge Market Demands with Technical Reality
Bridge the gap between consumer desires and technical possibilities. Marketing teams understand formulation constraints while R&D teams access real consumer feedback, not filtered interpretations.
Orchestrate Perfect Product Launches
Coordinate packaging, claims validation, manufacturing specifications, and go-to-market timing with AI-powered project intelligence. Every launch element aligns with actual product capabilities.
Build Competitive Advantage That Compounds
Historical knowledge becomes predictive intelligence. Past successful formulations inform future innovation paths while competitive gaps surface automatically
Value Proposition

Deliver Measurable Innovation Results

Consumer preferences change faster than your development cycles can respond. While competitors launch new flavors and formulations quarterly, your team spends weeks hunting for past research, reformulating from scratch, and translating technical capabilities into consumer benefits.

4-5X

Faster product development cycles proven by industry leaders like Mondelez

70%

Reduction in formulation rework through intelligent knowledge capture

19%

Higher patent yields from companies with strong knowledge management

33%

Faster regulatory certification cycles with automated compliance documentation

Value Proposition

Deliver Measurable Innovation Results

Consumer preferences change faster than your development cycles can respond. While competitors launch new flavors and formulations quarterly, your team spends weeks hunting for past research, reformulating from scratch, and translating technical capabilities into consumer benefits.

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Transform consumer insights into R&D roadmaps instantly
Market research data flows directly into formulation decisions without lengthy translation meetings
Access formulation expertise immediately
Find all successful strawberry formulations under 150 calories" returns actionable intelligence in seconds, not weeks
Generate regulatory submissions automatically
FDA documentation generates from verified ingredient data and testing results, eliminating compliance bottlenecks
Eliminate cross-functional miscommunication
Marketing understands technical constraints while R&D accesses unfiltered consumer feedback
Discover competitive advantages automatically
Market gaps and formulation advantages emerge from comprehensive knowledge analysis
Coordinate launches without surprises
Manufacturing capabilities align with marketing promises because everyone works from verified product intelligence
success story

See How Industry Leaders Transform CPG Innovation

Consumer preferences change faster than your development cycles can respond. While competitors launch new flavors and formulations quarterly, your team spends weeks hunting for past research, reformulating from scratch, and translating technical capabilities into consumer benefits.

"Our AI-powered recipe tool accelerated new product development by 4-5X, leading to 70 new snacks including the Gluten-Free Golden Oreo. We shifted from lab-heavy iterative testing to intelligence-driven formulation that delivers better products faster."
Mondelez International Innovation Team

- 4-5X faster product development
- 70 new products launched
- Reduced lab dependency by 60%

Feature Deep-Dive

Deploy Purpose-Built Intelligence for CPG Innovation

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Anticipate Market Moves with Predictive Knowledge

Consumer trend data, competitive analysis, and historical performance create predictive intelligence for innovation strategy. Teams identify opportunities before competitors while avoiding past mistakes through searchable institutional memory.
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Scale Formulation Expertise Across Your Organization

Master formulator knowledge becomes organizational intelligence that every scientist can access. Recipe development accelerates through AI- powered insights while maintaining the craftsmanship that defines successful CPG products.
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Accelerate Launch with Compliance Intelligence

Regulatory requirements transform from barriers into accelerators through automated documentation and verification. Teams navigate FDA submissions, international standards, and labeling requirements with confidence and speed.
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Start Transforming Your CPG Innovation Today

See how Narratize creates competitive advantage for CPG innovation teams. In your personalized demo, you'll discover how leading food and beverage companies accelerate time-to-market, preserve formulation expertise, and turn consumer insights into winning products. Calculate your ROI based on current development cycles and team size.

Schedule Your CPG Innovation Demo
Download AI-Powered CPG Innovation Playbook