Alicia Surrao

Alicia leads product marketing and product design at Narratize. She has worked on all three sides of the problem Narratize solves: as the scientist generating technical knowledge, as the consultant helping R&D teams turn that knowledge into decisions, and as the product and marketing leader building the platform that now does it at scale.

She came up through R&D, earning a PhD in Chemistry from the University of Cincinnati with dissertation research in nuclear forensics at Argonne National Laboratory. Inside the lab, she saw that the science was rarely what stalled a project. It was everything downstream: findings that never became a clear case, evidence trapped in one person's notebook, decisions made without knowledge the organization already had.

She made a deliberate move to work on that problem. Over six years at Untold Content, she led scientific writing, market positioning, content strategy, UI design, and data visualization for technical organizations across chemicals, med tech, engineered systems, and other innovation-driven industries, and developed data visualization trainings for scientists and engineers. That work became her practice of turning deep technical knowledge into positioning, product concepts, and go-to-market narratives.

Narratize was founded out of that work, and Alicia joined as a founding team member. She designed the platform from the ground up and continues to lead product design alongside Catherine, the CPO. She owns positioning, launches, sales enablement, competitive intelligence, and go-to-market strategy, and leads the Customer Advisory Board, where feedback from R&D and engineering leaders flows directly into the roadmap. She also built the Narratize's internal feature launch system that has cut time-to-market for new capabilities by several weeks.

Alicia is first author of the Knowledge-Driven NPD framework, which proposes knowledge sufficiency as the primary measure of new product development progress, and a co-author of research on storytelling and innovation outcomes published in Research-Technology Management. The framework anchors Narratize's category position. It is also why she is the right person to take Narratize to market: she is not describing a buyer's problem from the outside. She has lived it, studied it, and built the product that solves it.