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Industries · Consumer Packaged Goods

Better products. Substantiated claims. The expertise behind every formulation, intact.

Narratize gives R&D, regulatory, marketing, and commercial teams one Product Knowledge Hub per product — so reformulations move at brand-team pace, claims hold up by design, and decades of formulation science survive the next retirement.

Formulated product development

Brand teams launch faster than R&D can substantiate, and formulators are retiring.

Three pressures stack. Claims have to survive regulatory and retail scrutiny. SKU proliferation turns every reformulation into a hunt through prior work. And the intuition that built your hero products is months from walking out the door.

Every claim has to survive regulatory and retail review.

The substantiation work multiplies with each new product and line extension, and a single weak claim can stall a launch.

Each reformulation starts as a hunt through past work.

As SKUs multiply, finding the prior formulation and the decisions behind it can take longer than the reformulation itself.

The chemistry behind your hero products is months from walking out the door.

The formulators who built your best sellers are nearing retirement, and their intuition is documented nowhere.

One Hub per product

Three shifts let R&D match the brand team without sacrificing substantiation.

The three pillars, translated into the work your formulation and regulatory teams do every day.

Faster Innovation Cycles

Reformulations ship at brand-team pace.

R&D speed finally matches launch cadence. Smart Templates pre-fill from prior formulation work, so chemists stop starting from scratch on every new product.

A global pet-nutrition manufacturer reformulated 76% faster.
Stronger Portfolio Bets

Every claim is defensible by structure, not scramble.

Portfolio-level confidence on which formulations to scale, reformulate, or retire. MoCRA and FSMA traceability built into every launch.

Gate decisions backed by efficacy and regulatory readiness, not anecdote.
Centralized Intelligence That Compounds

Every reformulation builds on every formulation before it.

All formulation knowledge centralized in one Hub. Senior formulator expertise captured before retirement and searchable by newer chemists.

Copilot resets. Narratize compounds.
Customer outcomes

Customers ship superior products faster and build stronger portfolios.

Kao runs Narratize to centralize R&D knowledge and accelerate innovation across personal-care categories.

67%
Faster Innovation Cycles
Accelerated progression through development stages.
$1.5B
Portfolio Value Orchestrated
Cumulative product portfolio value orchestrated across enterprise customers to date.
$500M
Acceleration Market Impact
Product growth from a 3–5% revenue-capture advantage, aggregated across enterprise customers.
$9M
Productivity Value
Annual value from 9 hours saved per user per week.
CPG verticals

Five CPG verticals, each tuned to its regulatory frame.

Personal Care leads the rollout. Each vertical gets its own page, with workflows and templates built for its claims and compliance regime.

Personal Care & Beauty Products

Connect MoCRA and INCI compliance, claims substantiation, and efficacy and sensory testing to every formulation, so line extensions launch fast with claims that hold up.

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Pet Food & Nutrition

Keep AAFCO claims, palatability and digestibility data, and nutrition profiles tied to each recipe, so reformulations reuse proven work instead of rebuilding claims.

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Snack Food & Convenience Packaged Foods

Bring FSMA and CGMP records, sensory science, and allergen verification together, so new flavors and line extensions move from concept to shelf in weeks.

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Household Cleaning & Home Care

Tie formulation, regulatory substantiation, and performance claims to each product, so reformulations stay compliant and claims survive retail scrutiny.

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Beverage Manufacturing

Connect flavor-system development, shelf-life data, and claims substantiation, so new beverages reach market faster with the science behind them intact.

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Consumer Packaged Goods

See Narratize built around your own products.

In your demo, we build a Narratize instance customized to your product portfolio and walk you through it — so you can see exactly how AI-native innovation helps you bring superior products to market faster.

Schedule a Demo →
Better products · Substantiated claims · Expertise intact